There’s a lot of competition online, and that competition grows daily. If you want to stand out, you’ve got to be doing something really special.Luckily for content creators, it’s not actually as hard as you’d think to stand out. All it takes is a little time and patience.
Use Lists
There’s a reason sites like Buzzfeed are so popular. Lists are easier for people to read, as they break up a lot of information into bite-sized chunks. If a reader is just going to skim the post, they’ll still pick up the most important points. And more people are likely to read it in the first place, as lists are just easier to read.
Try breaking down your content into lists, steps, or as ‘how to’ guides. It’s a style of content that you should adopt if you’re looking to bring in more readers. You’ll see that readers find it much easier to interact with you and engage with the content if you can do this.
Partner With Influencers
Influencers are people who have a big social media following. They recommend products to these followers, and help increase sales. It’s a popular marketing method that’s growing all the time. It’s made celebrities like the Kardashian family famous, and they manage to reach an audience of millions, every day.
If you want to use influencers in your marketing, you need to do your research. Look at a potential influencer, and see what their audience is into. What other things do they follow online? What do they like to buy?
If they’re your target audience, then you should get in touch with the influencer and strike a deal.
Think About Audience Intent
When you’re writing content, you may well be thinking about how it can best show off the product or service that you’re willing to sell. The best content, though, will put that second.
You’ve got to really think about what the audience’s intent will be when they come across your content. Are they looking for information? A how-to guide? A solution to a problem?
You’ll need to create your content around their intent. If you can give them what they need, then you’ll be able to convert more readers. Do your research, and look into what your audience is looking for online. If you can meet their needs, they’re more likely to buy from you.