Blogging can be a great way to draw new customers to your business website. But if your blog hasn’t been updated in months or all your posts are thinly disguised sales pitches, your blog marketing plan could backfire.A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors.
You know who doesn’t love a cheerleader? Customers. Those who post only positive blog entries on their company blog run the risk of appearing superficial and pushy.A better course of action would be to allow employees to post content on the company blog that might not be construed as all pixie dust and roses, suggests the authors of a new study from the University of Utah and University of Connecticut.