With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.
How does social network automation work?
There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60. Sometimes, though, the link posted isn’t relevant for the site it goes out to. In other words, the links aren’t even relevant for the members of the network, and sometimes they’re not properly tagged or categorized. This eventually leads to negative votes on the article or post submitted, so make sure you set up your automation properly.
There are many automation capabilities and options available. Here are some suggestions to get you started:
Twitter to Facebook. Every time you post on Twitter, it will automatically post to your personal Facebook newsfeed. While some media professionals have gotten away from this since the @Twitter handles are “dead links” when they move to Facebook, it can still be a fast and efficient way to automate. However, if Facebook is your primary source of engagement, consider the other way around for automation (see below).
Facebook Fan Page to Twitter. Every time you post to your Facebook fan page, it can post to Twitter, which will, in turn, post to your personal Facebook newsfeed.
Link your blog to Facebook. Click on the NetworkedBlogs application in Facebook, and add your blog information as prompted. There’s a verification process that Facebook will walk you through to make sure you’re the author of the blog.
Link your blog to LinkedIn. Go to Applications, and click on WordPress if you have a WordPress blog, or go to Applications then Blog Link if you have a TypePad blog. LinkedIn will walk you through the process step by step.
Link your blog to Twitter. Twitterfeed is a handy, free website and application that will “feed your blog to Twitter.” Go to Twitterfeed, sign up for an account, verify and log in, then click “Create New Feed” button, and add your blog. It might take a few hours to start working. Once going, it’s fairly reliable unless Twitter goes down or has API issues. Check the stream once a week.
Use a service like Hootsuite, where you can schedule posts months in advance. You can also use the service to link to all of your social media accounts, from Twitter and Facebook to LinkedIn, Google+ and Pinterest. Your most popular articles or blog posts can be “socialed” months into the future to give them new life. Just be sure to make clear that they’re older posts (add the phrase “In case you missed it,” or ICYMI in Twitterspeak).